Business Materials
Business communications using various forms of Sinatra & Co. stationery also reflect the graphic and visual identity of the company. As such, stationery should not be recreated (except e-mail signatures) but should be used in its official and approved forms.
Marketing oversees the establishment of stationery templates, while Administrative handles fulfillment.
Letterhead
Download the electronic Word template here.
PowerPoint Presentations
Our PowerPoint template is available for download and includes three different title pages to choose from, each with a different background image:
Envelopes
Business Cards
Business cards using the new logo can be created by Marketing and fulfilled or ordered by Administrative. To request a business card, email Sky Stage with your office phone number, extension, and job title. Including mobile phone numbers is optional.
Sales Materials
Our Sales Materials template is available for download and includes different layouts to choose from:
E-Mail Signatures
How to Install the Signature:
- Download the desired EML template file. Samples of the two styles can be seen below.
- Navigate to where the file downloaded and right click to Open it With…Microsoft Outlook
- Copy the text
- Paste the text inside your Outlook Signature and edit the text to fit your name and details. Format the font to be either “Avenir,” “Arial,” or “Helvetica.”
- For instructions on how to edit a signature in Outlook, visit the Microsoft Help pages for Outlook for Mac and Outlook for Windows.
- For employees working at a property outside the Buffalo main office, format your signature with the property name after your job title.
- Example: Property Manager, Castle Point Apartments
Signature example with logo:
Signature example without logo:
Microsoft Office Tutorials
Logos
Our logos are available for download, however, please note the following guidelines when using them:
Clear Space Requirements
Any application of the Sinatra & Company logo should be surrounded with clear space equal to “X” to ensure its visibility and impact. For the two logo lockups and the wordmark, the value of “X” is equal to the vertical height the letter “S.” For the brandmark, the value of “X” is equal to one half of the width of the mark. No design elements of any kind (type, photo, graphic, etc.) should come any closer to the perimeter of the logo than “X.” Note: the actual distance of “X” is relative and will change depending on how large or small the logo is scaled.
Proportion & Size
The logo should always be kept in proportion to maintain its integrity. If you need to scale the logo, always constrain proportions so the height and width are scaled together. Never scale up a raster version of the logo (e.g., .jpg) to be larger than its original size; if a larger version of the logo is required, use a vector version (e.g., .eps). When printing, use vector logo files only. Use the approved logo files only. Refer to the instructions document provided with the logo files for further explanation of appropriate usage for each file type and for mat.
Incorrect Usage
1. Do not obstruct the logo with any graphic or image.
2. Do not add a drop shadow, inner glow, or any other effect to the logo.
3. Do not scale the logo disproportionately so that it is wider, taller, thinner, or thicker than the approved proportions.
4. Do not change the font or recreate the logo in any way.
5. Do not change the color or make any part of the logo any color other than those stated in the brand standards.
6. Do not combine the logo with additional type to make a new logo.
7. Do not combine the logo with any other logos.
8. Do not rotate the logo.
9. Do not place the logo onto a background that is too light or dark to achieve substantial contrast.
Color: Dark
The primary colorway; a full-color logo for use on white or very light-colored backgrounds only.
Color: Light
The secondary colorway; a full-color logo for use against the brand navy blue only; contains white and thus “knocks out” the background color.
Color Palette
Depending upon the medium, color can be rendered in a number of ways:
PANTONE — Use for offset or silkscreen printing and for accurate color matching.
CMYK — Use for digital printing and for four-color offset printing with color photographs.
RGB — Use for digital and on-screen applications such as PowerPoint presentations or videos.
WEB (Hexadecimal) — Use for online applications such as websites or e-newsletters.
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