Welcome to the Sinatra & Co. Marketing Hub!

Hello and welcome to the Sinatra & Co. Marketing Hub! Here you'll find our Marketing Item Request Form and quick Brand Guidelines. All materials used in advertisements, on-site communications, business communications, and internal / external communications must align with the Sinatra Standard Brand Guidelines. Click the link above to learn how marketing can support your project! Please use this hub as your one stop for marketing requests and information. As always, I'm here if you need me, Tess Vogler, Director of Marketing, and can be reached at tdavis@sinatraandcompany.com. Happy marketing!

Marketing Request Form


Our logos are available for download, however, please note the following guidelines when using them:

Clear Space Requirements

Any application of the Sinatra & Company logo should be surrounded with clear space equal to “X” to ensure its visibility and impact. For the two logo lockups and the wordmark, the value of “X” is equal to the vertical height the letter “S.” For the brandmark, the value of “X” is equal to one half of the width of the mark. No design elements of any kind (type, photo, graphic, etc.) should come any closer to the perimeter of the logo than “X.” Note: the actual distance of “X” is relative and will change depending on how large or small the logo is scaled.

Proportion & Size

The logo should always be kept in proportion to maintain its integrity. If you need to scale the logo, always constrain proportions so the height and width are scaled together. Never scale up a raster version of the logo (e.g., .jpg) to be larger than its original size; if a larger version of the logo is required, use a vector version (e.g., .eps). When printing, use vector logo files only. Use the approved logo files only. Refer to the instructions document provided with the logo files for further explanation of appropriate usage for each file type and for mat.

Incorrect Usage

1. Do not obstruct the logo with any graphic or image.
2. Do not add a drop shadow, inner glow, or any other effect to the logo.
3. Do not scale the logo disproportionately so that it is wider, taller, thinner, or thicker than the approved proportions.
4. Do not change the font or recreate the logo in any way.
5. Do not change the color or make any part of the logo any color other than those stated in the brand standards.
6. Do not combine the logo with additional type to make a new logo.
7. Do not combine the logo with any other logos.
8. Do not rotate the logo.
9. Do not place the logo onto a background that is too light or dark to achieve substantial contrast.

Color: Dark

The primary colorway; a full-color logo for use on white or very light-colored backgrounds only.

Color: Light

The secondary colorway; a full-color logo for use against the brand navy blue only; contains white and thus “knocks out” the background color.

Color Palette

Depending upon the medium, color can be rendered in a number of ways:

PANTONE — Use for offset or silkscreen printing and for accurate color matching.

CMYK — Use for digital printing and for four-color offset printing with color photographs.

RGB — Use for digital and on-screen applications such as PowerPoint presentations or videos.

WEB (Hexadecimal) — Use for online applications such as websites or e-newsletters.

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